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By Dave Hanney 2020 will stick long in the memory, having delivered a series of seismic shocks. The global pandemic shook and disrupted every organisation, government and individual. Black Lives Matter became a mainstream force and accelerated the fight for racial equality. There was a rise...
Covid-19 has complicated the way we work and go about our lives, but despite the challenges it has provided the chance to rethink the approach to purposeful business. Skating Panda and Charities Aid Foundation have joined forces to share our thoughts....
By Charlotte Highmore We’ve all heard the arguments that individual consumption changes are “futile” since 70% of the world’s greenhouse gas emissions can be traced back to 100 companies. This is true, but only to a certain extent. It is true that industries must take on their role in fighting the...
Skating Panda and Charities Aid Foundation have joined forces to share a series of four articles to help businesses understand the why, what, and how of becoming purpose-led ‘It’s about the journey, not the destination.’ This is, of course, a well-worn saying. But the words are surprisingly...
By Dave Hanney We’re currently experiencing what a VUCA (Volatile, Uncertain, Complex, Ambiguous) world can be like, in an unprecedented way. It comes at a time when so many businesses have been uncovering, articulating and publishing their purpose. We were chatting with the team at Blueprint for...
'Business purpose beyond profit’ is a bandwagon in danger of collapsing. It’s no longer voices on the fringe, but the mainstay of capitalism that’s calling for change. Especially after the FT and Economist nailed their colours to their mastheads. When opinions swing swiftly, reality gets distorted. The voices of the critical experts become even more important...
With ten years left until the deadline for accomplishing the Sustainable Development Goals (SDGs), hope that 2020 will be the year of action – to kick start a decade for delivery. ...
Climate crisis poster by David Solnit “…this is our invitation. Starting on Friday 20 September we will kickstart a week of climate action with a worldwide strike for the climate. We’re asking adults to step up alongside us. There are many different plans under...
Keith Weed pictured. Keith Weed, Unilever’s CMO for nearly ten years, has been instrumental in transforming a packaged good manufacturer into everyone’s favourite purposeful corporate pin-up. Keith, and countless other people at Unilever, made a big dent by being brave enough to challenge conventional business wisdom. Keith is an...
The brand challenges – and opportunities - faced by charities increasingly resemble those faced by corporates. Brand visibility In a competitive market for individual and major donor giving, brand visibility, understanding and preference is critical in creating opportunities for charities. At Skating Panda, the...