corporate | Skating Panda

April 8, 2020

Is purpose really doing its job right now?

By Dave Hanney We’re currently experiencing what a VUCA (Volatile, Uncertain, Complex, Ambiguous) world can be like, in an unprecedented way. It comes at a time when so many businesses have been uncovering, articulating and publishing their purpose. We were chatting with the team at Blueprint for...

July 18, 2019

Brand strategy; what the non-profit sector and the corporate sector can learn from each other

The brand challenges – and opportunities - faced by charities increasingly resemble those faced by corporates. Brand visibility In a competitive market for individual and major donor giving, brand visibility, understanding and preference is critical in creating opportunities for charities. At Skating Panda, the...