The Global Goals campaign brief has changed

The Global Goals. The 17 Goals. The Sustainable Development Goals. SDGs. No matter what you refer to them as the facts are:  Sustainable Development Goals logo They were created in 2015 Ratified by 193 countries  There is a 2030 deadline to achieve them    To quote the United Nations, these...

Let’s talk about commitment

There’s a bit of chat and it’s getting louder about what it really means to be British isn’t there? Maybe it’s because we’ve committed to and actually now started to leave the EU, just maybe… Listening to the radio on January 31st 2020, the day of...

If you want to know about risks, ask a risk taker

Last year Skating Panda was invited to speak at the opening plenary of the Charity Finance Group’s Risk Conference. The focus of the conference was risk and our session was called ‘Risk Horizon Scanning’. There was a wonderful irony in being given such a brief as we had just...

Purpose, more than just a fad. Is it going mainstream?

Everyone’s talking about purpose. And it’s not always good news: “the new greenwashy buzzword” or “the preachy new CEO buzzword” or again “the empty buzzword”. And so on and so forth. An early adopter, Skating Panda has spent the last 10 years focusing on increasing social impact, solving global...

LFW 2019: what does sustainable fashion really mean?

Today marks the start of Fashion Week here in London. This is always an exciting and busy time of the year for any fashion brand. This year, however, I have noticed that there is something peculiar going on – in parallel and often hand in hand with the...

Whose job is purpose? Or how Keith Weed’s advice shouldn’t be taken at face value.

Keith Weed pictured. Keith Weed, Unilever’s CMO for nearly ten years, has been instrumental in transforming a packaged good manufacturer into everyone’s favourite purposeful corporate pin-up. Keith, and countless other people at Unilever, made a big dent by being brave enough to challenge conventional business wisdom. Keith is an...

Multiple offices, one voice: tips on how to align global and local CSR strategy

When you’re a global company it’s not always easy to have all your regional counterparts singing from the same hymn sheet. There are even more complexities when you’re picking a charitable cause to support, and are making plans on how to implement corporate responsibility strategies across each and every...