Case Study

Stand Up to Cancer – Cancer Research UK

Creation of Original Programming and Live Television

Challenge

Every two minutes in the UK, a person is diagnosed with cancer. The odds of getting cancer at some point in our lives are one in three. Thanks to scientific research, cancer survival rates have doubled since 1970.

To drive forward further breakthroughs, our client, Cancer Research, wanted to develop a new fundraising proposition using television.

Scope

When Skating Panda was approached in 2010 by Cancer Research, we introduced them to Stand Up to Cancer.

Stand Up to Cancer began in America in 2008 with a simultaneous commercial-free telecast across multiple US networks. It set new standards in harnessing the support of the entertainment industry, transforming cancer research by raising more than $100 million.

Once Cancer Research and Stand Up to Cancer in the US had agreed to work together, we identified Whizz Kid Entertainment as ideal production partners. Together, we created a format and content for a UK audience. Channel 4 snapped up the opportunity to broadcast a season of original programmes in October 2012, culminating in a live fundraising extravaganza.

Results

Skating Panda’s work on Stand Up to Cancer for the UK gave a fresh dimension to the fight against cancer. Tapping TV’s ability to tell moving personal stories as well as presenting the facts, Stand Up To Cancer UK raised over £8 million, making it the most successful charity fundraiser on UK commercial TV in its first year. In May 2013, Channel 4 and Cancer Research announced a five-year partnership to build on this success.