Case Study

Malaria No More

Launch of UK Organisation and Communications Strategy
Malaria no More

Challenge

It’s a stark fact and a terrifying statistic that more than 650,000 people, mostly children under five years of age, will die from malaria this year, many of them for lack of a simple mosquito net. Malaria is preventable, and with the right actions, malaria deaths could be ended in our lifetime.

Scope

Malaria No More USA had been raising awareness and funds internationally for nets and medical treatment since 2006. In 2008 the organisation decided to extend into the UK.

Following an approach by Malaria No More USA, Skating Panda was asked to help set up Malaria No More UK from scratch. We helped identify and recruit the CEO and team, as well as devise a communications strategy across all media for the first three years.

Results

With a high-profile launch required, Skating Panda secured figureheads in Andy Murray, David Beckham and Denise Lewis, a real coup for Malaria No More UK. A launch at Downing Street with Prime Minister Gordon Brown further cemented the profile of this campaign. Launch coverage was unprecedented with over 250 million people reached in the summer of 2009, with an estimated AVE of at least £4m, excluding online activity. All on a budget of just £50k.