Grassroot Soccer

Client: Grassroot Soccer



HIV/ AIDS remains one of the world’s most significant public health challenges, particularly in low- and middle-income countries. Over 34 million people live with HIV/ AIDS worldwide and an estimated 2.7million people were newly infected with the virus in 2010. HIV has a profound impact on many millions of families and children around the world. In the absence of a cure, prevention is crucial.

Scope of work

Grassroot Soccer uses the power of football to prevent the spread of HIV and save lives among those with the highest rates of new infections—youth in Africa. By the 2014 World Cup in Brazil, Grassroot Soccer has a clear goal to educate one million young people, test 150,000 more and train 1,000 new coaches.

Though successful from the start, Grassroot Soccer wanted to extend its reach and raise its profile. Working in partnership with the Global Change Network, Skating Panda created a long-term global communications strategy and message platform to raise the Grassroots Soccer profile globally and provide the means for them to connect locally, memorably and with impact.


We produced a strategy to encourage funding for Grassroot Soccer. We also worked to produce a short animated film, of which we are very proud.

“Skating Panda helped Grassroot Soccer develop our communications strategy and have seen this work through to the creative expression of our brand in a film documenting our organisation’s success. They were a pleasure to work with and their professionalism, sense of humour, strategic insight and final outputs were of the highest quality.”

Tommy Clark, Founder and CEO of Grassroot Soccer