Stand Up to Cancer

Client: Cancer Research UK – Stand Up to Cancer TV campaign on Channel 4

Stand Up To Cancer logo

Challenge

Every two minutes in the UK, a person is diagnosed with cancer. The odds of getting cancer at some point in our lives are one in three. Thanks to scientific research, cancer survival rates have doubled since 1970.

To drive forward further breakthroughs, our client, Cancer Research, wanted to develop a new fundraising proposition using television.

Scope of work

When Skating Panda was approached in 2010 by Cancer Research, we introduced them to Stand Up to Cancer.

Stand Up to Cancer began in America in 2008 with a simultaneous commercial-free telecast across multiple US networks. It set new standards in harnessing the support of the entertainment industry, transforming cancer research by raising more than $100 million.

Once Cancer Research and Stand Up to Cancer in the US had agreed to work together, we identified Whizz Kid Entertainment as ideal production partners. Together, we created a format and content for a UK audience. Channel 4 snapped up the opportunity to broadcast a season of original programmes in October 2012, culminating in a live fundraising extravaganza.

Results

Skating Panda’s work on Stand Up to Cancer for the UK gave a fresh dimension to the fight against cancer. Tapping TV’s ability to tell moving personal stories as well as presenting the facts, Stand Up To Cancer UK raised over £8 million, making it the most successful charity fundraiser on UK commercial TV in its first year. In May 2013, Channel 4 and Cancer Research announced a five-year partnership to build on this success.

Read more: Andrea Hartley on helping to transform television to transform the world.

“Skating Panda worked with Cancer Research UK on our 2012 Stand Up to Cancer campaign and we were impressed by the level of expertise, knowledge and professionalism that they brought to the project. Alongside providing a dedicated producer, they gave valuable ongoing advice on TV-related activity and helped us make key connections in the entertainment industry in the UK and US. We would certainly recommend Skating Panda to other charities seeking assistance with similar creative projects.

Richard Taylor, Executive Director, Fundraising and Marketing, Cancer Research UK